Local-Cola
Challenge
Because Covid is well overstaying its welcome, many small businesses are struggling to stay afloat. The main reason is lack of foot traffic & unclear reopening procedures.
Solution
Call upon an industry juggernaut, Coca-Cola, to provide support and resources to small businesses in the form of publicity and community engagement.
The idea: Go Local with Local with Local Cola
Create a limited edition Local-Cola product by showcasing the names of small businesses on Coca- Cola cans.
Increasing foot traffic through social media & providing awareness with a Go Local Map, consumers will be able to support and celebrate their community!
